A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences

Sandy Ng, Rebekah Russell-Bennett, Tracey Dagger

Research output: Contribution to journalArticleResearchpeer-review

57 Citations (Scopus)
Original languageEnglish
Pages (from-to)471 - 480
Number of pages10
JournalJournal of Services Marketing
Volume21
Issue number7
DOIs
Publication statusPublished - 2007
Externally publishedYes

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