A tri-dimensional approach for auditing brand loyalty

John (Steve) Worthington, Rebekah Russell-Bennett, Charmine Emma Jean Hartel

Research output: Contribution to journalArticleResearchpeer-review

20 Citations (Scopus)
Original languageEnglish
Pages (from-to)243 - 253
Number of pages11
JournalJournal of Brand Management
Volume17
Issue number4
DOIs
Publication statusPublished - 2010

Cite this

Worthington, J. S., Russell-Bennett, R., & Hartel, C. E. J. (2010). A tri-dimensional approach for auditing brand loyalty. Journal of Brand Management, 17(4), 243 - 253. https://doi.org/10.1057/bm.2009.24
Worthington, John (Steve) ; Russell-Bennett, Rebekah ; Hartel, Charmine Emma Jean. / A tri-dimensional approach for auditing brand loyalty. In: Journal of Brand Management. 2010 ; Vol. 17, No. 4. pp. 243 - 253.
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Worthington, JS, Russell-Bennett, R & Hartel, CEJ 2010, 'A tri-dimensional approach for auditing brand loyalty', Journal of Brand Management, vol. 17, no. 4, pp. 243 - 253. https://doi.org/10.1057/bm.2009.24

A tri-dimensional approach for auditing brand loyalty. / Worthington, John (Steve); Russell-Bennett, Rebekah; Hartel, Charmine Emma Jean.

In: Journal of Brand Management, Vol. 17, No. 4, 2010, p. 243 - 253.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - A tri-dimensional approach for auditing brand loyalty

AU - Worthington, John (Steve)

AU - Russell-Bennett, Rebekah

AU - Hartel, Charmine Emma Jean

PY - 2010

Y1 - 2010

U2 - 10.1057/bm.2009.24

DO - 10.1057/bm.2009.24

M3 - Article

VL - 17

SP - 243

EP - 253

JO - Journal of Brand Management

JF - Journal of Brand Management

SN - 1350-231X

IS - 4

ER -