A tri-dimensional approach for auditing brand loyalty

John (Steve) Worthington, Rebekah Russell-Bennett, Charmine Emma Jean Hartel

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@article{8cd53a9ef41a42b888da1caa3e4cd85e,

title = "A tri-dimensional approach for auditing brand loyalty",

author = "Worthington, {John (Steve)} and Rebekah Russell-Bennett and Hartel, {Charmine Emma Jean}",

year = "2010",

doi = "10.1057/bm.2009.24",

language = "English",

volume = "17",

pages = "243 -- 253",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan",

number = "4",

}