A tri-dimensional approach for auditing brand loyalty

John (Steve) Worthington, Rebekah Russell-Bennett, Charmine Emma Jean Hartel

Research output: Contribution to journalArticleResearchpeer-review

28 Citations (Scopus)
Original languageEnglish
Pages (from-to)243 - 253
Number of pages11
JournalJournal of Brand Management
Volume17
Issue number4
DOIs
Publication statusPublished - 2010

Cite this