A theoretical framework for establishing and managing mutual brand knowledge

Pierre R Berthon; Michael Thomas Ewing; Julie Napoli

A theoretical framework for establishing and managing mutual brand knowledge

Pierre R Berthon, Michael Thomas Ewing, Julie Napoli

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Annual Conference of the Academy of Marketing Science
Editors	H Spotts
Place of Publication	Florida USA
Publisher	Academy of Marketing Science
Pages	187 - 187
Number of pages	1
Volume	27
Publication status	Published - 2004
Event	Academy of Marketing Science Conference 2004 - Vancouver, Canada Duration: 26 May 2004 → 29 May 2004 https://link.springer.com/book/10.1007/978-3-319-11845-1

Conference

Conference	Academy of Marketing Science Conference 2004
Abbreviated title	AMS 2004
Country	Canada
City	Vancouver
Period	26/05/04 → 29/05/04
Internet address	https://link.springer.com/book/10.1007/978-3-319-11845-1

Cite this

@inproceedings{63cf97cae3c5432592030ac39e5dab6f,

title = "A theoretical framework for establishing and managing mutual brand knowledge",

author = "Berthon, {Pierre R} and Ewing, {Michael Thomas} and Julie Napoli",

year = "2004",

language = "English",

volume = "27",

pages = "187 -- 187",

editor = "H Spotts",

booktitle = "Proceedings of the Annual Conference of the Academy of Marketing Science",

publisher = "Academy of Marketing Science",

note = "Academy of Marketing Science Conference 2004, AMS 2004 ; Conference date: 26-05-2004 Through 29-05-2004",

url = "https://link.springer.com/book/10.1007/978-3-319-11845-1",

}

A theoretical framework for establishing and managing mutual brand knowledge. / Berthon, Pierre R; Ewing, Michael Thomas; Napoli, Julie.

Proceedings of the Annual Conference of the Academy of Marketing Science. ed. / H Spotts. Vol. 27 Florida USA : Academy of Marketing Science, 2004. p. 187 - 187.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - A theoretical framework for establishing and managing mutual brand knowledge

AU - Berthon, Pierre R

AU - Ewing, Michael Thomas

AU - Napoli, Julie

PY - 2004

Y1 - 2004

M3 - Conference Paper

VL - 27

SP - 187

EP - 187

BT - Proceedings of the Annual Conference of the Academy of Marketing Science

A2 - Spotts, H

PB - Academy of Marketing Science

CY - Florida USA

T2 - Academy of Marketing Science Conference 2004

Y2 - 26 May 2004 through 29 May 2004

ER -