A theoretical framework for establishing and managing mutual brand knowledge

Pierre R Berthon, Michael Thomas Ewing, Julie Napoli

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Annual Conference of the Academy of Marketing Science
EditorsH Spotts
Place of PublicationFlorida USA
PublisherAcademy of Marketing Science
Pages187 - 187
Number of pages1
Volume27
Publication statusPublished - 2004
EventAcademy of Marketing Science Conference 2004 - Vancouver, Canada
Duration: 26 May 200429 May 2004
https://link.springer.com/book/10.1007/978-3-319-11845-1

Conference

ConferenceAcademy of Marketing Science Conference 2004
Abbreviated titleAMS 2004
CountryCanada
CityVancouver
Period26/05/0429/05/04
Internet address

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