A theoretical framework for establishing and managing mutual brand knowledge

Pierre R Berthon, Michael Thomas Ewing, Julie Napoli

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Annual Conference of the Academy of Marketing Science
EditorsH Spotts
Place of PublicationFlorida USA
PublisherAcademy of Marketing Science
Pages187 - 187
Number of pages1
Volume27
Publication statusPublished - 2004
Event2004 Academy of Marketing Science Conference - Vancouver, Canada, Florida USA
Duration: 26 May 200429 May 2004

Conference

Conference2004 Academy of Marketing Science Conference
CityFlorida USA
Period26/05/0429/05/04

Cite this

Berthon, P. R., Ewing, M. T., & Napoli, J. (2004). A theoretical framework for establishing and managing mutual brand knowledge. In H. Spotts (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science (Vol. 27, pp. 187 - 187). Florida USA: Academy of Marketing Science.
Berthon, Pierre R ; Ewing, Michael Thomas ; Napoli, Julie. / A theoretical framework for establishing and managing mutual brand knowledge. Proceedings of the Annual Conference of the Academy of Marketing Science. editor / H Spotts. Vol. 27 Florida USA : Academy of Marketing Science, 2004. pp. 187 - 187
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title = "A theoretical framework for establishing and managing mutual brand knowledge",
author = "Berthon, {Pierre R} and Ewing, {Michael Thomas} and Julie Napoli",
year = "2004",
language = "English",
volume = "27",
pages = "187 -- 187",
editor = "H Spotts",
booktitle = "Proceedings of the Annual Conference of the Academy of Marketing Science",
publisher = "Academy of Marketing Science",

}

Berthon, PR, Ewing, MT & Napoli, J 2004, A theoretical framework for establishing and managing mutual brand knowledge. in H Spotts (ed.), Proceedings of the Annual Conference of the Academy of Marketing Science. vol. 27, Academy of Marketing Science, Florida USA, pp. 187 - 187, 2004 Academy of Marketing Science Conference, Florida USA, 26/05/04.

A theoretical framework for establishing and managing mutual brand knowledge. / Berthon, Pierre R; Ewing, Michael Thomas; Napoli, Julie.

Proceedings of the Annual Conference of the Academy of Marketing Science. ed. / H Spotts. Vol. 27 Florida USA : Academy of Marketing Science, 2004. p. 187 - 187.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - A theoretical framework for establishing and managing mutual brand knowledge

AU - Berthon, Pierre R

AU - Ewing, Michael Thomas

AU - Napoli, Julie

PY - 2004

Y1 - 2004

M3 - Conference Paper

VL - 27

SP - 187

EP - 187

BT - Proceedings of the Annual Conference of the Academy of Marketing Science

A2 - Spotts, H

PB - Academy of Marketing Science

CY - Florida USA

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Berthon PR, Ewing MT, Napoli J. A theoretical framework for establishing and managing mutual brand knowledge. In Spotts H, editor, Proceedings of the Annual Conference of the Academy of Marketing Science. Vol. 27. Florida USA: Academy of Marketing Science. 2004. p. 187 - 187