| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Annual Conference of the Academy of Marketing Science |
| Editors | H Spotts |
| Place of Publication | Florida USA |
| Publisher | Academy of Marketing Science |
| Pages | 187 - 187 |
| Number of pages | 1 |
| Volume | 27 |
| Publication status | Published - 2004 |
| Event | 2004 Academy of Marketing Science Conference - Vancouver, Canada, Florida USA Duration: 26 May 2004 → 29 May 2004 |
Conference
| Conference | 2004 Academy of Marketing Science Conference |
|---|---|
| City | Florida USA |
| Period | 26/05/04 → 29/05/04 |
Cite this
Berthon, P. R., Ewing, M. T., & Napoli, J. (2004). A theoretical framework for establishing and managing mutual brand knowledge. In H. Spotts (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science (Vol. 27, pp. 187 - 187). Florida USA: Academy of Marketing Science.
@inproceedings{63cf97cae3c5432592030ac39e5dab6f,
title = "A theoretical framework for establishing and managing mutual brand knowledge",
author = "Berthon, {Pierre R} and Ewing, {Michael Thomas} and Julie Napoli",
year = "2004",
language = "English",
volume = "27",
pages = "187 -- 187",
editor = "H Spotts",
booktitle = "Proceedings of the Annual Conference of the Academy of Marketing Science",
publisher = "Academy of Marketing Science",
}
Berthon, PR, Ewing, MT & Napoli, J 2004, A theoretical framework for establishing and managing mutual brand knowledge. in H Spotts (ed.), Proceedings of the Annual Conference of the Academy of Marketing Science. vol. 27, Academy of Marketing Science, Florida USA, pp. 187 - 187, 2004 Academy of Marketing Science Conference, Florida USA, 26/05/04.
A theoretical framework for establishing and managing mutual brand knowledge. / Berthon, Pierre R; Ewing, Michael Thomas; Napoli, Julie.
Proceedings of the Annual Conference of the Academy of Marketing Science. ed. / H Spotts. Vol. 27 Florida USA : Academy of Marketing Science, 2004. p. 187 - 187.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review
TY - GEN
T1 - A theoretical framework for establishing and managing mutual brand knowledge
AU - Berthon, Pierre R
AU - Ewing, Michael Thomas
AU - Napoli, Julie
PY - 2004
Y1 - 2004
M3 - Conference Paper
VL - 27
SP - 187
EP - 187
BT - Proceedings of the Annual Conference of the Academy of Marketing Science
A2 - Spotts, H
PB - Academy of Marketing Science
CY - Florida USA
ER -
Berthon PR, Ewing MT, Napoli J. A theoretical framework for establishing and managing mutual brand knowledge. In Spotts H, editor, Proceedings of the Annual Conference of the Academy of Marketing Science. Vol. 27. Florida USA: Academy of Marketing Science. 2004. p. 187 - 187