A taxonomy of brand linkages: the brand-relationship-interaction (BRI) matrix

Colin Jevons, Mark Gabbott, Leslie de Chernatony

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAM2001 Proceedings
EditorsCarolyn Strong
Place of PublicationCardiff Wales UK
PublisherAcademy of Marketing
Pages1 - 1
Number of pages1
ISBN (Print)0-9537301-0-8
Publication statusPublished - 2001
EventMarketing Society Annual Conference - Cardiff Wales UK, Cardiff Wales UK
Duration: 1 Jan 2001 → …

Conference

ConferenceMarketing Society Annual Conference
CityCardiff Wales UK
Period1/01/01 → …

Cite this

Jevons, C., Gabbott, M., & de Chernatony, L. (2001). A taxonomy of brand linkages: the brand-relationship-interaction (BRI) matrix. In C. Strong (Ed.), AM2001 Proceedings (pp. 1 - 1). Cardiff Wales UK: Academy of Marketing.
Jevons, Colin ; Gabbott, Mark ; de Chernatony, Leslie. / A taxonomy of brand linkages: the brand-relationship-interaction (BRI) matrix. AM2001 Proceedings. editor / Carolyn Strong. Cardiff Wales UK : Academy of Marketing, 2001. pp. 1 - 1
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Jevons, C, Gabbott, M & de Chernatony, L 2001, A taxonomy of brand linkages: the brand-relationship-interaction (BRI) matrix. in C Strong (ed.), AM2001 Proceedings. Academy of Marketing, Cardiff Wales UK, pp. 1 - 1, Marketing Society Annual Conference, Cardiff Wales UK, 1/01/01.

A taxonomy of brand linkages: the brand-relationship-interaction (BRI) matrix. / Jevons, Colin; Gabbott, Mark; de Chernatony, Leslie.

AM2001 Proceedings. ed. / Carolyn Strong. Cardiff Wales UK : Academy of Marketing, 2001. p. 1 - 1.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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AU - Jevons, Colin

AU - Gabbott, Mark

AU - de Chernatony, Leslie

PY - 2001

Y1 - 2001

M3 - Conference Paper

SN - 0-9537301-0-8

SP - 1

EP - 1

BT - AM2001 Proceedings

A2 - Strong, Carolyn

PB - Academy of Marketing

CY - Cardiff Wales UK

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Jevons C, Gabbott M, de Chernatony L. A taxonomy of brand linkages: the brand-relationship-interaction (BRI) matrix. In Strong C, editor, AM2001 Proceedings. Cardiff Wales UK: Academy of Marketing. 2001. p. 1 - 1