A systematic review of how anti-speeding advertisements are evaluated

Bernice Rachelle Castle Plant, Fareen Reza, Julia Deborah Irwin

Research output: Contribution to journalArticleResearchpeer-review


A systematic review of the methodologies used to empirically evaluate anti-speeding advertisements was conducted, and the advantages and limitations of these methods consolidated. Of the 28 studies that met the inclusion criteria, approximately equal proportions employed experimental (57%) and observational (43%] evaluation approaches. While the majority of observational evaluations of anti-speeding advertisements (N = 8, 29% of total evaluations) examined changes to direct measures of speeding (e.g., crash statistics, speeding infringements or on-road driving speeds), the majority of experimental evaluations (N = 12, 43% of total evaluations) relied on indirect measures of speeding behaviour (e.g., self-reported anti-speeding attitudes, intentions, and behaviour). The current review presents the strengths and limitations of previous evaluation approaches, with a particular focus on study design, outcome measures, and advertisement manipulations.
Original languageEnglish
Pages (from-to)18
Number of pages33
JournalJournal of the Australasian College of Road Safety
Issue number4
Publication statusPublished - 2011
Externally publishedYes


  • Anti-speeding
  • Campaign
  • Evaluation
  • Review
  • Road safety
  • Road safety advertising
  • Speeding

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