A stated choice experiment to study the effect of in-store retail events on store choice

Keith J Perks (Editor), Sean James Sands, Paurav Shukla (Editor), Harmen Oppewal, Michael Bryan Beverland

Research output: Contribution to conferenceOtherOther

Original languageEnglish
Pages1 - 8
Number of pages8
Publication statusPublished - 2008
EventEuropean Marketing Academy Conference (EMAC) 2008 - Brighton, United Kingdom
Duration: 27 May 200830 May 2008

Conference

ConferenceEuropean Marketing Academy Conference (EMAC) 2008
CountryUnited Kingdom
CityBrighton
Period27/05/0830/05/08

Cite this

Perks, K. J. (Ed.), Sands, S. J., Shukla, P. (Ed.), Oppewal, H., & Beverland, M. B. (2008). A stated choice experiment to study the effect of in-store retail events on store choice. 1 - 8. European Marketing Academy Conference (EMAC) 2008, Brighton, United Kingdom.
Perks, Keith J (Editor) ; Sands, Sean James ; Shukla, Paurav (Editor) ; Oppewal, Harmen ; Beverland, Michael Bryan. / A stated choice experiment to study the effect of in-store retail events on store choice. European Marketing Academy Conference (EMAC) 2008, Brighton, United Kingdom.8 p.
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title = "A stated choice experiment to study the effect of in-store retail events on store choice",
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year = "2008",
language = "English",
pages = "1 -- 8",
note = "European Marketing Academy Conference (EMAC) 2008 ; Conference date: 27-05-2008 Through 30-05-2008",

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Perks, KJ (ed.), Sands, SJ, Shukla, P (ed.), Oppewal, H & Beverland, MB 2008, 'A stated choice experiment to study the effect of in-store retail events on store choice' European Marketing Academy Conference (EMAC) 2008, Brighton, United Kingdom, 27/05/08 - 30/05/08, pp. 1 - 8.

A stated choice experiment to study the effect of in-store retail events on store choice. / Perks, Keith J (Editor); Sands, Sean James; Shukla, Paurav (Editor); Oppewal, Harmen; Beverland, Michael Bryan.

2008. 1 - 8 European Marketing Academy Conference (EMAC) 2008, Brighton, United Kingdom.

Research output: Contribution to conferenceOtherOther

TY - CONF

T1 - A stated choice experiment to study the effect of in-store retail events on store choice

AU - Sands, Sean James

AU - Oppewal, Harmen

AU - Beverland, Michael Bryan

A2 - Perks, Keith J

A2 - Shukla, Paurav

PY - 2008

Y1 - 2008

M3 - Other

SP - 1

EP - 8

ER -

Perks KJ, (ed.), Sands SJ, Shukla P, (ed.), Oppewal H, Beverland MB. A stated choice experiment to study the effect of in-store retail events on store choice. 2008. European Marketing Academy Conference (EMAC) 2008, Brighton, United Kingdom.