A stated choice experiment to study the effect of in-store retail events on store choice

Keith J Perks (Editor), Sean James Sands, Paurav Shukla (Editor), Harmen Oppewal, Michael Bryan Beverland

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 8
Number of pages8
Publication statusPublished - 2008
EventEuropean Marketing Academy Conference (EMAC) 2008 - Brighton, United Kingdom
Duration: 27 May 200830 May 2008


ConferenceEuropean Marketing Academy Conference (EMAC) 2008
Country/TerritoryUnited Kingdom

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