A spoonful of sugar helps the medicine go down: why good content is never enough

Wayne Geerling, G. Dirk Mateer

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	New Developments in Economic Education
Editors	Franklin G. Mixon, Richard J. Cebula
Place of Publication	Cheltenham UK
Publisher	Edward Elgar Publishing
Chapter	1
Pages	1-20
Number of pages	20
ISBN (Electronic)	9781782549727
ISBN (Print)	9781782549710
Publication status	Published - 2014
Externally published	Yes

Cite this

@inbook{691c33e931834e4b956761aab074cbd0,

title = "A spoonful of sugar helps the medicine go down: why good content is never enough",

author = "Wayne Geerling and Mateer, {G. Dirk}",

year = "2014",

language = "English",

isbn = "9781782549710",

pages = "1--20",

editor = "Mixon, {Franklin G.} and Cebula, {Richard J.}",

booktitle = "New Developments in Economic Education",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}