A Slovene president’s self-help discourse: making Slovenes more positive

Karmen Erjavec, Zala Volcic

Research output: Contribution to journalArticleResearchpeer-review


In this article we examine the self-help discourses in Slovene President Drnovsek's blog, which he uses as the main tool to communicate with the Slovene public. On the basis of a critical discourse analysis of Drnovsek's writings, we argue that Drnovsek recontextualises Slovene political discourse and replaces it with a particular type of therapeutic discourse. We explore Drnovsek's self-help discourse as a way of approaching some issues associated with the ‘post-socialist’ condition. We suggest that his discourse attempts to direct citizens towards a ‘proper’ understanding of the social changes caused by the collapse of socialism and the rise of (neo)liberalism. Furthermore, his discourse advises the citizens how to ‘empower’ themselves during insecure economic times.
Original languageEnglish
Pages (from-to)97-110
Number of pages14
JournalCritical Discourse Studies
Issue number2
Publication statusPublished - May 2009
Externally publishedYes

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