A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer

Y. K. Chee; Jay W.Y. Lim; K. W. Lau; Ian K.T. Tan; Poo Kuan Hoong

doi:10.1109/ICCSN.2011.6013584

A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer

Y. K. Chee, Jay W.Y. Lim, K. W. Lau, Ian K.T. Tan, Poo Kuan Hoong

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Abstract

Multiplayer Online Games (MOG) in-game advertisements require dynamic delivery of large images for potentially hundreds of concurrent users. We present an approach for a scalable advertisement image delivery mechanism using the BitTorrent Peer-to-Peer (P2P) protocol. Simulations were conducted comparing a client-server model and our proposed model, where each MOG player acts as a P2P node in the overall advertisement delivery system. We observed that even with 15 nodes, the client-server model exhibits scalability issues whilst our proposal has linear scalability. Furthermore, we have also illustrated that MOG players leaving or node failures does not impact our proposed architecture's scalability.

Original language	English
Title of host publication	2011 IEEE 3rd International Conference on Communication Software and Networks, ICCSN 2011
Pages	242-246
Number of pages	5
DOIs	https://doi.org/10.1109/ICCSN.2011.6013584
Publication status	Published - 2011
Externally published	Yes
Event	International Conference on Communication Software and Networks 2011 - Xi'an, China Duration: 27 May 2011 → 29 May 2011 Conference number: 3rd https://ieeexplore-ieee-org.ezproxy.lib.monash.edu.au/xpl/conhome/5993482/proceeding (Proceedings)

Conference

Conference	International Conference on Communication Software and Networks 2011
Abbreviated title	ICCSN 2011
Country/Territory	China
City	Xi'an
Period	27/05/11 → 29/05/11
Internet address	https://ieeexplore-ieee-org.ezproxy.lib.monash.edu.au/xpl/conhome/5993482/proceeding (Proceedings)

Keywords

In-Game
Multiplayer Online Game
Peer-to-Peer
RealTime Advertisement Delivery
Scalable

Access to Document

10.1109/ICCSN.2011.6013584

Cite this

@inproceedings{ec76f13b387c474a94e9648cf986ee93,

title = "A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer",

abstract = "Multiplayer Online Games (MOG) in-game advertisements require dynamic delivery of large images for potentially hundreds of concurrent users. We present an approach for a scalable advertisement image delivery mechanism using the BitTorrent Peer-to-Peer (P2P) protocol. Simulations were conducted comparing a client-server model and our proposed model, where each MOG player acts as a P2P node in the overall advertisement delivery system. We observed that even with 15 nodes, the client-server model exhibits scalability issues whilst our proposal has linear scalability. Furthermore, we have also illustrated that MOG players leaving or node failures does not impact our proposed architecture's scalability.",

keywords = "In-Game, Multiplayer Online Game, Peer-to-Peer, RealTime Advertisement Delivery, Scalable",

author = "Chee, {Y. K.} and Lim, {Jay W.Y.} and Lau, {K. W.} and Tan, {Ian K.T.} and Hoong, {Poo Kuan}",

note = "Copyright: Copyright 2011 Elsevier B.V., All rights reserved.; International Conference on Communication Software and Networks 2011, ICCSN 2011 ; Conference date: 27-05-2011 Through 29-05-2011",

year = "2011",

doi = "10.1109/ICCSN.2011.6013584",

language = "English",

isbn = "9781612844855",

pages = "242--246",

booktitle = "2011 IEEE 3rd International Conference on Communication Software and Networks, ICCSN 2011",

url = "https://ieeexplore-ieee-org.ezproxy.lib.monash.edu.au/xpl/conhome/5993482/proceeding",

}

Chee, YK, Lim, JWY, Lau, KW, Tan, IKT & Hoong, PK 2011, A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer. in 2011 IEEE 3rd International Conference on Communication Software and Networks, ICCSN 2011. pp. 242-246, International Conference on Communication Software and Networks 2011, Xi'an, China, 27/05/11. https://doi.org/10.1109/ICCSN.2011.6013584

TY - GEN

T1 - A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer

AU - Chee, Y. K.

AU - Lim, Jay W.Y.

AU - Lau, K. W.

AU - Tan, Ian K.T.

AU - Hoong, Poo Kuan

N1 - Conference code: 3rd

PY - 2011

Y1 - 2011

N2 - Multiplayer Online Games (MOG) in-game advertisements require dynamic delivery of large images for potentially hundreds of concurrent users. We present an approach for a scalable advertisement image delivery mechanism using the BitTorrent Peer-to-Peer (P2P) protocol. Simulations were conducted comparing a client-server model and our proposed model, where each MOG player acts as a P2P node in the overall advertisement delivery system. We observed that even with 15 nodes, the client-server model exhibits scalability issues whilst our proposal has linear scalability. Furthermore, we have also illustrated that MOG players leaving or node failures does not impact our proposed architecture's scalability.

AB - Multiplayer Online Games (MOG) in-game advertisements require dynamic delivery of large images for potentially hundreds of concurrent users. We present an approach for a scalable advertisement image delivery mechanism using the BitTorrent Peer-to-Peer (P2P) protocol. Simulations were conducted comparing a client-server model and our proposed model, where each MOG player acts as a P2P node in the overall advertisement delivery system. We observed that even with 15 nodes, the client-server model exhibits scalability issues whilst our proposal has linear scalability. Furthermore, we have also illustrated that MOG players leaving or node failures does not impact our proposed architecture's scalability.

KW - In-Game

KW - Multiplayer Online Game

KW - Peer-to-Peer

KW - RealTime Advertisement Delivery

KW - Scalable

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U2 - 10.1109/ICCSN.2011.6013584

DO - 10.1109/ICCSN.2011.6013584

M3 - Conference Paper

AN - SCOPUS:80053165763

SN - 9781612844855

SP - 242

EP - 246

BT - 2011 IEEE 3rd International Conference on Communication Software and Networks, ICCSN 2011

T2 - International Conference on Communication Software and Networks 2011

Y2 - 27 May 2011 through 29 May 2011

ER -

A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer

Abstract

Conference

Keywords

Access to Document

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Cite this