A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer

Y. K. Chee, Jay W.Y. Lim, K. W. Lau, Ian K.T. Tan, Poo Kuan Hoong

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review


Multiplayer Online Games (MOG) in-game advertisements require dynamic delivery of large images for potentially hundreds of concurrent users. We present an approach for a scalable advertisement image delivery mechanism using the BitTorrent Peer-to-Peer (P2P) protocol. Simulations were conducted comparing a client-server model and our proposed model, where each MOG player acts as a P2P node in the overall advertisement delivery system. We observed that even with 15 nodes, the client-server model exhibits scalability issues whilst our proposal has linear scalability. Furthermore, we have also illustrated that MOG players leaving or node failures does not impact our proposed architecture's scalability.

Original languageEnglish
Title of host publication2011 IEEE 3rd International Conference on Communication Software and Networks, ICCSN 2011
Number of pages5
Publication statusPublished - 2011
Externally publishedYes
EventInternational Conference on Communication Software and Networks 2011 - Xi'an, China
Duration: 27 May 201129 May 2011
Conference number: 3rd
https://ieeexplore-ieee-org.ezproxy.lib.monash.edu.au/xpl/conhome/5993482/proceeding (Proceedings)


ConferenceInternational Conference on Communication Software and Networks 2011
Abbreviated titleICCSN 2011
Internet address


  • In-Game
  • Multiplayer Online Game
  • Peer-to-Peer
  • RealTime Advertisement Delivery
  • Scalable

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