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A Review of Global Adoption Practices and Outcomes, and Recommendations for Implementation Within the Australian Red Meat Industry

  • Nicole Reichelt
  • , Ruth Nettle
  • , Jana Paschen
  • , Alex Russell
  • , Tamsin Wagner
  • , Leanne Sherriff
  • , Ashley Evans
  • , Basil Doonan
  • , Helen McGregor

Research output: Book/ReportOther ReportResearch

Abstract

This project aimed to identify successful novel strategies, programs, and practices that could be implemented to support the continuous improvement of approaches for adoption in the Australian red meat sector. The project was identified as a priority area of work by the Meat and Livestock Australia (MLA) Producer Adoption Reference Group (PARG) in 2020. The project has involved a review of 245 articles covering national and international extension, adoption and engagement practices across agricultural and non-agricultural industries and interviews with 22 key informants in five continents. Complementing the desktop review of extension and adoption methods across the globe, the project approach was strongly participatory, connecting stakeholders directly with practitioners involved in the innovative models in Australia and overseas via designed interactive on-line sessions. From a shortlist of three design concepts, four activities were identified and scoped based on the innovative approaches reviewed. These activities are ready for implementation as pilot projects by MLA and the red meat sector.
Original languageEnglish
Place of PublicationSydney NSW Australia
PublisherMeat & livestock Australia Ltd.
Number of pages187
Publication statusPublished - 2022
Externally publishedYes

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