A review of business events literature

Judith Fiona Mair

Research output: Contribution to journalArticleResearchpeer-review

22 Citations (Scopus)

Abstract

This article examines the developments in research into business events over 10 years from 2000 to 2009. It examines the main themes of the research that has been undertaken and highlights research gaps. Before 2000, researchers had identified considerable gaps in the business events literature. The reason most often cited for lack of research was the difficulty in obtaining statistics. Considerable research has been completed since then, yet researchers are still faced with the difficulties of obtaining meaningful statistics on the business events industry. Existing reviews of the business events literature demonstrate that some of the main themes which have emerged as important research topics include the economic impact of events and the site selection process of conference and convention organizers. This review identified further areas that have been the focus of considerable research efforts in the period from 2000 to 2009. These include the evaluation of satisfaction by meeting planners, the role of destination image in convention attendance, and the decision-making process of convention attendees. Research gaps and issues are still being identified in many areas of business events. The article concludes with a discussion on this, including a lack of rigor in much business events research, a tendency towards descriptive statistics and analysis, a lack of research into the social and environmental impacts of business events, and a failure to include reference to incentives in the business events literature.
Original languageEnglish
Pages (from-to)133 - 141
Number of pages9
JournalEvent Management
Volume16
Issue number2
DOIs
Publication statusPublished - 2012

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