A Resource-Based View of Sponsorship Management and Implementation - Resource Identification and Categorisation

Francis J Farrelly, John Fahy, Pascale G Quester

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge
Place of PublicationGold Coast Qld Australia
PublisherGriffith University
Pages327 - 332
Number of pages6
ISBN (Print)0 86857 978 5
Publication statusPublished - 2000
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2000): Visionary Marketing for the 21st Century: Facing the Challenge - Griffith University, Gold Coast Qld, Australia
Duration: 28 Nov 20001 Dec 2000
Conference number: 5
http://anzmac.org/conference_archive/2000/CDsite/welcome.htm

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2000)
Abbreviated titleANZMAC 2000
CountryAustralia
CityGold Coast Qld
Period28/11/001/12/00
Internet address

Cite this

Farrelly, F. J., Fahy, J., & Quester, P. G. (2000). A Resource-Based View of Sponsorship Management and Implementation - Resource Identification and Categorisation. In ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge (pp. 327 - 332). Gold Coast Qld Australia: Griffith University.
Farrelly, Francis J ; Fahy, John ; Quester, Pascale G. / A Resource-Based View of Sponsorship Management and Implementation - Resource Identification and Categorisation. ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia : Griffith University, 2000. pp. 327 - 332
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year = "2000",
language = "English",
isbn = "0 86857 978 5",
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booktitle = "ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge",
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Farrelly, FJ, Fahy, J & Quester, PG 2000, A Resource-Based View of Sponsorship Management and Implementation - Resource Identification and Categorisation. in ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Griffith University, Gold Coast Qld Australia, pp. 327 - 332, Australian and New Zealand Marketing Academy Conference (ANZMAC 2000), Gold Coast Qld, Australia, 28/11/00.

A Resource-Based View of Sponsorship Management and Implementation - Resource Identification and Categorisation. / Farrelly, Francis J; Fahy, John; Quester, Pascale G.

ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia : Griffith University, 2000. p. 327 - 332.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - A Resource-Based View of Sponsorship Management and Implementation - Resource Identification and Categorisation

AU - Farrelly, Francis J

AU - Fahy, John

AU - Quester, Pascale G

PY - 2000

Y1 - 2000

M3 - Conference Paper

SN - 0 86857 978 5

SP - 327

EP - 332

BT - ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge

PB - Griffith University

CY - Gold Coast Qld Australia

ER -

Farrelly FJ, Fahy J, Quester PG. A Resource-Based View of Sponsorship Management and Implementation - Resource Identification and Categorisation. In ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University. 2000. p. 327 - 332