A resource-based view of retail competitive advantage

Jody Evans, Kerrie Christine Bridson, John W Byrom, Dominic Medway

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Accountabilities and Responsibilities: Conference Proceedings
EditorsJ Wiley
Place of Publicationwww.vuw.ac.nz/anzmac
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages1 - 7
Number of pages7
ISBN (Print)0475222151
Publication statusPublished - 2004
EventAustralian and New Zealand Marketing Academy Conference 2004 - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004
Conference number: 9th

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2004
Abbreviated titleANZMAC 2004
Country/TerritoryNew Zealand
CityWellington
Period29/11/041/12/04

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