A Resource-Based Perspective of Sponsorship Management and Implementation

John Fahy, Francis J Farrelly, Pascale G Quester

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Marketing in a Global Economy Proceedings/2000
Place of Publication	Chicago USA
Publisher	American Marketing Association (AMA)
Pages	125 - 130
Number of pages	6
ISBN (Print)	0-87757-286-0
Publication status	Published - 2000
Event	International Marketing Educators' Conference - Buenos Aires Argentina, Chicago USA Duration: 1 Jan 2000 → …

Conference	International Marketing Educators' Conference
City	Chicago USA
Period	1/01/00 → …

Cite this

@inproceedings{1247246f72374dc08b7d0a78729926d6,

title = "A Resource-Based Perspective of Sponsorship Management and Implementation",

author = "John Fahy and Farrelly, {Francis J} and Quester, {Pascale G}",

year = "2000",

language = "English",

isbn = "0-87757-286-0",

pages = "125 -- 130",

booktitle = "Marketing in a Global Economy Proceedings/2000",

publisher = "American Marketing Association (AMA)",

note = "International Marketing Educators' Conference ; Conference date: 01-01-2000",

}

TY - GEN

T1 - A Resource-Based Perspective of Sponsorship Management and Implementation

AU - Fahy, John

AU - Farrelly, Francis J

AU - Quester, Pascale G

PY - 2000

Y1 - 2000

M3 - Conference Paper

SN - 0-87757-286-0

SP - 125

EP - 130

BT - Marketing in a Global Economy Proceedings/2000

PB - American Marketing Association (AMA)

CY - Chicago USA

T2 - International Marketing Educators' Conference

Y2 - 1 January 2000

ER -