A Resource-Based Perspective of Sponsorship Management and Implementation

John Fahy, Francis J Farrelly, Pascale G Quester

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing in a Global Economy Proceedings/2000
Place of PublicationChicago USA
PublisherAmerican Marketing Association (AMA)
Pages125 - 130
Number of pages6
ISBN (Print)0-87757-286-0
Publication statusPublished - 2000
EventInternational Marketing Educators' Conference - Buenos Aires Argentina, Chicago USA
Duration: 1 Jan 2000 → …

Conference

ConferenceInternational Marketing Educators' Conference
CityChicago USA
Period1/01/00 → …

Cite this

Fahy, J., Farrelly, F. J., & Quester, P. G. (2000). A Resource-Based Perspective of Sponsorship Management and Implementation. In Marketing in a Global Economy Proceedings/2000 (pp. 125 - 130). Chicago USA: American Marketing Association (AMA).
Fahy, John ; Farrelly, Francis J ; Quester, Pascale G. / A Resource-Based Perspective of Sponsorship Management and Implementation. Marketing in a Global Economy Proceedings/2000. Chicago USA : American Marketing Association (AMA), 2000. pp. 125 - 130
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year = "2000",
language = "English",
isbn = "0-87757-286-0",
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booktitle = "Marketing in a Global Economy Proceedings/2000",
publisher = "American Marketing Association (AMA)",

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Fahy, J, Farrelly, FJ & Quester, PG 2000, A Resource-Based Perspective of Sponsorship Management and Implementation. in Marketing in a Global Economy Proceedings/2000. American Marketing Association (AMA), Chicago USA, pp. 125 - 130, International Marketing Educators' Conference, Chicago USA, 1/01/00.

A Resource-Based Perspective of Sponsorship Management and Implementation. / Fahy, John; Farrelly, Francis J; Quester, Pascale G.

Marketing in a Global Economy Proceedings/2000. Chicago USA : American Marketing Association (AMA), 2000. p. 125 - 130.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - A Resource-Based Perspective of Sponsorship Management and Implementation

AU - Fahy, John

AU - Farrelly, Francis J

AU - Quester, Pascale G

PY - 2000

Y1 - 2000

M3 - Conference Paper

SN - 0-87757-286-0

SP - 125

EP - 130

BT - Marketing in a Global Economy Proceedings/2000

PB - American Marketing Association (AMA)

CY - Chicago USA

ER -

Fahy J, Farrelly FJ, Quester PG. A Resource-Based Perspective of Sponsorship Management and Implementation. In Marketing in a Global Economy Proceedings/2000. Chicago USA: American Marketing Association (AMA). 2000. p. 125 - 130