A re-examination of service standardization versus customization from the consumer's perspective

Ying Ding, Hean Tat Keh

Department of Marketing

Research output: Contribution to journal › Article › Research › peer-review

100 Citations (Scopus)

100 Citations
1 Article

1 results

2017

Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level
Ding, Y. & Keh, H. T., 1 Nov 2017, In: Journal of the Academy of Marketing Science. 45, 6, p. 848-865 18 p.
Research output: Contribution to journal › Article › Research › peer-review

110 Citations (Scopus)