A proposal for a comprehensive response-rate measure (CRRM) for survey research

Mike Shaw, David Bednall, John Hall

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	533 - 554
Number of pages	22
Journal	Journal of Marketing Management
Volume	18
Issue number	5-6
Publication status	Published - 2002

Cite this

@article{e5270fc6289c4e398fda85cc41829992,

title = "A proposal for a comprehensive response-rate measure (CRRM) for survey research",

author = "Mike Shaw and David Bednall and John Hall",

year = "2002",

language = "English",

volume = "18",

pages = "533 -- 554",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor & Francis",

number = "5-6",

}