A Preliminary Study Investigating the Mere Exposure Effect using Divided and Full Attention Conditions

Scott Sutherland, Mark T Gabbott, Kerryn Jackson

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)39 - 48
Number of pages10
JournalAustralasian Marketing Journal
Publication statusPublished - 1999

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