A porter framework for understanding the strategic potential of data mining for the Australian banking industry

Kate Amanda Smith, Mark S Dale

    Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

    Original languageEnglish
    Title of host publicationOrganizational Data Mining: Leveraging Enterprise Data Resources for Optimal Performance
    EditorsHamid R Nemati, Christopher D Barko
    Place of PublicationHershey USA
    PublisherIDEA Publishing
    Pages25 - 45
    Number of pages21
    ISBN (Print)1591401348
    Publication statusPublished - 2004

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