A new index to measure the quality of urban public transport for international tourists

Yan Yang, Graham Currie, Victoria Margaret Peel, Zhiyuan Liu

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Abstract

While transport services are an integral component of tourism, the performance of urban public transport (UPT) from the perspective of international tourists remains largely unexplored. This paper develops a new index to assess the quality of UPT from the perspective of international tourists so that good performance and gaps in service can be identified. The index combines four elements of UPT important to tourists including information access, payment approaches, transport service level and special UPT service provided for tourists. The index includes weights to represent the relative importance of these elements from the perspective of international tourists based on previous research evidence. The index is applied in four case study cities: Melbourne, London, Paris and Singapore. London had the highest aggregate score (151.9 out of 200), closely followed by Paris (149.8), Melbourne (139.7) and lastly Singapore (127.6). Results suggest much room for improvement in each city, since even London achieved a total score 24% below its maximum potential. The results also give detailed information about good performance and gaps; London scored highest for Service Level and Special Tourist Services, but could improve the provision of Ticketing Discounts. By contrast, Singapore had the lowest score for Information Access due to a limited language selection and tourism information on their UPT website.Thus, the new index quantifies quality elements of UPT service for international tourists, and provides valuable information for future improvements. The paper discusses policy implications and areas for future research.
Original languageEnglish
Title of host publicationTRB 94th Annual Meeting Compendium of Papers
Place of PublicationWashington DC USA
PublisherUS National Research Council Transportation Research Board
Pages1 - 17
Number of pages17
Publication statusPublished - 2015
EventTransportation Research Board (USA) Annual Meeting 2015 - Washington, United States of America
Duration: 11 Jan 201515 Jan 2015
Conference number: 94th
http://www.trb.org/AnnualMeeting2015/AnnualMeeting2015.aspx

Conference

ConferenceTransportation Research Board (USA) Annual Meeting 2015
Abbreviated titleTRB 2015
CountryUnited States of America
CityWashington
Period11/01/1515/01/15
Internet address

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