A multinominal probit conjoint preference simulator incorporating varying importance weights

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	49-57
Number of pages	9
Journal	Australasian Marketing Journal
Volume	7
Issue number	2
DOIs	https://doi.org/10.1016/S1441-3582(99)70215-6
Publication status	Published - 1999

Access to Document

@article{5b7b638a01dd46c39da78778a680f52c,

title = "A multinominal probit conjoint preference simulator incorporating varying importance weights",

author = "Winzar, \{H F\} and Johnson, \{Lester W\}",

year = "1999",

doi = "10.1016/S1441-3582(99)70215-6",

language = "English",

volume = "7",

pages = "49--57",

journal = "Australasian Marketing Journal",

issn = "1320-1646",

publisher = "Elsevier",

number = "2",

}

TY - JOUR

T1 - A multinominal probit conjoint preference simulator incorporating varying importance weights

AU - Winzar, H F

AU - Johnson, Lester W

PY - 1999

Y1 - 1999

U2 - 10.1016/S1441-3582(99)70215-6

DO - 10.1016/S1441-3582(99)70215-6

M3 - Article

SN - 1320-1646

VL - 7

SP - 49

EP - 57

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

IS - 2

ER -