A multinominal probit conjoint preference simulator incorporating varying importance weights

H F Winzar, Lester W Johnson

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	49-57
Number of pages	9
Journal	Australasian Marketing Journal
Volume	7
Issue number	2
DOIs	https://doi.org/10.1016/S1441-3582(99)70215-6
Publication status	Published - 1999

Access to Document

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title = "A multinominal probit conjoint preference simulator incorporating varying importance weights",

author = "Winzar, {H F} and Johnson, {Lester W}",

year = "1999",

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language = "English",

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pages = "49--57",

journal = "Australasian Marketing Journal",

issn = "1320-1646",

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T1 - A multinominal probit conjoint preference simulator incorporating varying importance weights

AU - Winzar, H F

AU - Johnson, Lester W

PY - 1999

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DO - 10.1016/S1441-3582(99)70215-6

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JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

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