A multinominal probit conjoint preference simulator incorporating varying importance weights

H F Winzar, Lester W Johnson

    Research output: Contribution to journalArticleResearchpeer-review

    Original languageEnglish
    Pages (from-to)49-57
    Number of pages9
    JournalAustralasian Marketing Journal
    Volume7
    Issue number2
    DOIs
    Publication statusPublished - 1999

    Cite this