A model for the process of innovation in marketing in SME's

Ken Douglas Grant; Richard Paul Laney; William Robert Pickett

A model for the process of innovation in marketing in SME's

Ken Douglas Grant, Richard Paul Laney, William Robert Pickett

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Research at the Marketing/Entrepreneurship Interface
Editors	Gerald E Hills, David J Hansen, Gus Geursen, Ken Grant, Claes Hultman, Morgan Miles, Robert Schwartz, Richard Teach
Place of Publication	United States
Publisher	Institute for Entrepreneurial Studies MC 244
Pages	143 - 154
Number of pages	12
ISBN (Print)	1884058159
Publication status	Published - 2003

Cite this

Grant, Ken Douglas ; Laney, Richard Paul ; Pickett, William Robert. / A model for the process of innovation in marketing in SME's. Research at the Marketing/Entrepreneurship Interface. editor / Gerald E Hills ; David J Hansen ; Gus Geursen ; Ken Grant ; Claes Hultman ; Morgan Miles ; Robert Schwartz ; Richard Teach. United States : Institute for Entrepreneurial Studies MC 244, 2003. pp. 143 - 154

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year = "2003",

language = "English",

isbn = "1884058159",

pages = "143 -- 154",

editor = "Hills, \{Gerald E\} and Hansen, \{David J\} and Gus Geursen and Ken Grant and Claes Hultman and Morgan Miles and Robert Schwartz and Richard Teach",

booktitle = "Research at the Marketing/Entrepreneurship Interface",

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A model for the process of innovation in marketing in SME's. / Grant, Ken Douglas; Laney, Richard Paul; Pickett, William Robert.
Research at the Marketing/Entrepreneurship Interface. ed. / Gerald E Hills; David J Hansen; Gus Geursen; Ken Grant; Claes Hultman; Morgan Miles; Robert Schwartz; Richard Teach. United States: Institute for Entrepreneurial Studies MC 244, 2003. p. 143 - 154.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

TY - CHAP

T1 - A model for the process of innovation in marketing in SME's

AU - Grant, Ken Douglas

AU - Laney, Richard Paul

AU - Pickett, William Robert

PY - 2003

Y1 - 2003

M3 - Chapter (Book)

SN - 1884058159

SP - 143

EP - 154

BT - Research at the Marketing/Entrepreneurship Interface

A2 - Hills, Gerald E

A2 - Hansen, David J

A2 - Geursen, Gus

A2 - Grant, Ken

A2 - Hultman, Claes

A2 - Miles, Morgan

A2 - Schwartz, Robert

A2 - Teach, Richard

PB - Institute for Entrepreneurial Studies MC 244

CY - United States

ER -