A model for the process of innovation in marketing in SME's

Ken Douglas Grant, Richard Paul Laney, William Robert Pickett

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationResearch at the Marketing/Entrepreneurship Interface
EditorsGerald E Hills, David J Hansen, Gus Geursen, Ken Grant, Claes Hultman, Morgan Miles, Robert Schwartz, Richard Teach
Place of PublicationUnited States
PublisherInstitute for Entrepreneurial Studies MC 244
Pages143 - 154
Number of pages12
ISBN (Print)1884058159
Publication statusPublished - 2003

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