A model for the process of innovation in marketing in SME's

Ken Douglas Grant, Richard Paul Laney, William Robert Pickett

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationResearch at the Marketing/Entrepreneurship Interface
EditorsGerald E Hills, David J Hansen, Gus Geursen, Ken Grant, Claes Hultman, Morgan Miles, Robert Schwartz, Richard Teach
Place of PublicationUnited States
PublisherInstitute for Entrepreneurial Studies MC 244
Pages143 - 154
Number of pages12
ISBN (Print)1884058159
Publication statusPublished - 2003

Cite this

Grant, K. D., Laney, R. P., & Pickett, W. R. (2003). A model for the process of innovation in marketing in SME's. In G. E. Hills, D. J. Hansen, G. Geursen, K. Grant, C. Hultman, M. Miles, R. Schwartz, ... R. Teach (Eds.), Research at the Marketing/Entrepreneurship Interface (pp. 143 - 154). United States: Institute for Entrepreneurial Studies MC 244.
Grant, Ken Douglas ; Laney, Richard Paul ; Pickett, William Robert. / A model for the process of innovation in marketing in SME's. Research at the Marketing/Entrepreneurship Interface. editor / Gerald E Hills ; David J Hansen ; Gus Geursen ; Ken Grant ; Claes Hultman ; Morgan Miles ; Robert Schwartz ; Richard Teach. United States : Institute for Entrepreneurial Studies MC 244, 2003. pp. 143 - 154
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editor = "Hills, {Gerald E} and Hansen, {David J} and Gus Geursen and Ken Grant and Claes Hultman and Morgan Miles and Robert Schwartz and Richard Teach",
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Grant, KD, Laney, RP & Pickett, WR 2003, A model for the process of innovation in marketing in SME's. in GE Hills, DJ Hansen, G Geursen, K Grant, C Hultman, M Miles, R Schwartz & R Teach (eds), Research at the Marketing/Entrepreneurship Interface. Institute for Entrepreneurial Studies MC 244, United States, pp. 143 - 154.

A model for the process of innovation in marketing in SME's. / Grant, Ken Douglas; Laney, Richard Paul; Pickett, William Robert.

Research at the Marketing/Entrepreneurship Interface. ed. / Gerald E Hills; David J Hansen; Gus Geursen; Ken Grant; Claes Hultman; Morgan Miles; Robert Schwartz; Richard Teach. United States : Institute for Entrepreneurial Studies MC 244, 2003. p. 143 - 154.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

TY - CHAP

T1 - A model for the process of innovation in marketing in SME's

AU - Grant, Ken Douglas

AU - Laney, Richard Paul

AU - Pickett, William Robert

PY - 2003

Y1 - 2003

M3 - Chapter (Book)

SN - 1884058159

SP - 143

EP - 154

BT - Research at the Marketing/Entrepreneurship Interface

A2 - Hills, Gerald E

A2 - Hansen, David J

A2 - Geursen, Gus

A2 - Grant, Ken

A2 - Hultman, Claes

A2 - Miles, Morgan

A2 - Schwartz, Robert

A2 - Teach, Richard

PB - Institute for Entrepreneurial Studies MC 244

CY - United States

ER -

Grant KD, Laney RP, Pickett WR. A model for the process of innovation in marketing in SME's. In Hills GE, Hansen DJ, Geursen G, Grant K, Hultman C, Miles M, Schwartz R, Teach R, editors, Research at the Marketing/Entrepreneurship Interface. United States: Institute for Entrepreneurial Studies MC 244. 2003. p. 143 - 154