A Marriage Made in Paradigm: Relationship Marketing and NPOs

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	New and Evolving Paradigms: The Emerging Future of Marketing
Place of Publication	Dublin Ireland
Publisher	American Marketing Association (AMA)
Pages	410 - 423
Number of pages	14
Publication status	Published - 1997
Event	New and Evolving Paradigms: The Emerging Future of Marketing - Dublin, Ireland, Dublin, Ireland Duration: 1 Jan 1997 → …

Cite this

@inproceedings{a0f7b8014c89471f9bab0f231f79ce9f,

title = "A Marriage Made in Paradigm: Relationship Marketing and NPOs",

author = "Linda Brennan and Erica Brady",

year = "1997",

language = "English",

pages = "410 -- 423",

booktitle = "New and Evolving Paradigms: The Emerging Future of Marketing",

publisher = "American Marketing Association (AMA)",

note = "New and Evolving Paradigms : The Emerging Future of Marketing ; Conference date: 01-01-1997",

}