A Marriage Made in Paradigm: Relationship Marketing and NPOs

Linda Brennan, Erica Brady

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationNew and Evolving Paradigms: The Emerging Future of Marketing
Place of PublicationDublin Ireland
PublisherAmerican Marketing Association (AMA)
Pages410 - 423
Number of pages14
Publication statusPublished - 1997
EventNew and Evolving Paradigms: The Emerging Future of Marketing - Dublin, Ireland, Dublin, Ireland
Duration: 1 Jan 1997 → …

Conference

ConferenceNew and Evolving Paradigms
CountryIreland
CityDublin
Period1/01/97 → …

Cite this

Brennan, L., & Brady, E. (1997). A Marriage Made in Paradigm: Relationship Marketing and NPOs. In New and Evolving Paradigms: The Emerging Future of Marketing (pp. 410 - 423). Dublin Ireland: American Marketing Association (AMA).
Brennan, Linda ; Brady, Erica. / A Marriage Made in Paradigm: Relationship Marketing and NPOs. New and Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland : American Marketing Association (AMA), 1997. pp. 410 - 423
@inproceedings{a0f7b8014c89471f9bab0f231f79ce9f,
title = "A Marriage Made in Paradigm: Relationship Marketing and NPOs",
author = "Linda Brennan and Erica Brady",
year = "1997",
language = "English",
pages = "410 -- 423",
booktitle = "New and Evolving Paradigms: The Emerging Future of Marketing",
publisher = "American Marketing Association (AMA)",

}

Brennan, L & Brady, E 1997, A Marriage Made in Paradigm: Relationship Marketing and NPOs. in New and Evolving Paradigms: The Emerging Future of Marketing. American Marketing Association (AMA), Dublin Ireland, pp. 410 - 423, New and Evolving Paradigms, Dublin, Ireland, 1/01/97.

A Marriage Made in Paradigm: Relationship Marketing and NPOs. / Brennan, Linda; Brady, Erica.

New and Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland : American Marketing Association (AMA), 1997. p. 410 - 423.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - A Marriage Made in Paradigm: Relationship Marketing and NPOs

AU - Brennan, Linda

AU - Brady, Erica

PY - 1997

Y1 - 1997

M3 - Conference Paper

SP - 410

EP - 423

BT - New and Evolving Paradigms: The Emerging Future of Marketing

PB - American Marketing Association (AMA)

CY - Dublin Ireland

ER -

Brennan L, Brady E. A Marriage Made in Paradigm: Relationship Marketing and NPOs. In New and Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Association (AMA). 1997. p. 410 - 423