A Marriage Made in Paradigm: Relationship Marketing and NPOs

Linda Brennan, Erica Brady

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationNew and Evolving Paradigms: The Emerging Future of Marketing
Place of PublicationDublin Ireland
PublisherAmerican Marketing Association (AMA)
Pages410 - 423
Number of pages14
Publication statusPublished - 1997
EventNew and Evolving Paradigms: The Emerging Future of Marketing - Dublin, Ireland, Dublin, Ireland
Duration: 1 Jan 1997 → …

Conference

ConferenceNew and Evolving Paradigms
CountryIreland
CityDublin
Period1/01/97 → …

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