Original language | English |
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Title of host publication | New and Evolving Paradigms: The Emerging Future of Marketing |
Place of Publication | Dublin Ireland |
Publisher | American Marketing Association (AMA) |
Pages | 410 - 423 |
Number of pages | 14 |
Publication status | Published - 1997 |
Event | New and Evolving Paradigms: The Emerging Future of Marketing - Dublin, Ireland, Dublin, Ireland Duration: 1 Jan 1997 → … |
Conference
Conference | New and Evolving Paradigms |
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Country | Ireland |
City | Dublin |
Period | 1/01/97 → … |
Cite this
Brennan, L., & Brady, E. (1997). A Marriage Made in Paradigm: Relationship Marketing and NPOs. In New and Evolving Paradigms: The Emerging Future of Marketing (pp. 410 - 423). Dublin Ireland: American Marketing Association (AMA).
@inproceedings{a0f7b8014c89471f9bab0f231f79ce9f,
title = "A Marriage Made in Paradigm: Relationship Marketing and NPOs",
author = "Linda Brennan and Erica Brady",
year = "1997",
language = "English",
pages = "410 -- 423",
booktitle = "New and Evolving Paradigms: The Emerging Future of Marketing",
publisher = "American Marketing Association (AMA)",
}
Brennan, L & Brady, E 1997, A Marriage Made in Paradigm: Relationship Marketing and NPOs. in New and Evolving Paradigms: The Emerging Future of Marketing. American Marketing Association (AMA), Dublin Ireland, pp. 410 - 423, New and Evolving Paradigms, Dublin, Ireland, 1/01/97.
A Marriage Made in Paradigm: Relationship Marketing and NPOs. / Brennan, Linda; Brady, Erica.
New and Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland : American Marketing Association (AMA), 1997. p. 410 - 423.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review
TY - GEN
T1 - A Marriage Made in Paradigm: Relationship Marketing and NPOs
AU - Brennan, Linda
AU - Brady, Erica
PY - 1997
Y1 - 1997
M3 - Conference Paper
SP - 410
EP - 423
BT - New and Evolving Paradigms: The Emerging Future of Marketing
PB - American Marketing Association (AMA)
CY - Dublin Ireland
ER -
Brennan L, Brady E. A Marriage Made in Paradigm: Relationship Marketing and NPOs. In New and Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Association (AMA). 1997. p. 410 - 423