A Marketing Strategy-Implementation-Performance Model for LDC Export Ventures

Agnes Banzon; Bill Schroder; Lawrence Dooley; Felix T Mavondo

A Marketing Strategy-Implementation-Performance Model for LDC Export Ventures

Agnes Banzon, Bill Schroder, Lawrence Dooley, Felix T Mavondo

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)
Place of Publication	Melbourne Vic Australia
Publisher	Monash University Publishing
Pages	1233 - 1251
Number of pages	19
ISBN (Print)	0-7326-1299-3
Publication status	Published - 1997
Event	Australia New Zealand Marketing Educators Conference 1997 - Melbourne, Australia Duration: 1 Dec 1997 → 3 Dec 1997

Conference

Conference	Australia New Zealand Marketing Educators Conference 1997
Abbreviated title	ANZMEC 1997
Country/Territory	Australia
City	Melbourne
Period	1/12/97 → 3/12/97

Cite this

@inproceedings{f99e4d085f924b90aa65e39bd5dbc064,

title = "A Marketing Strategy-Implementation-Performance Model for LDC Export Ventures",

author = "Agnes Banzon and Bill Schroder and Lawrence Dooley and Mavondo, {Felix T}",

year = "1997",

language = "English",

isbn = "0-7326-1299-3",

pages = "1233 -- 1251",

booktitle = "Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)",

publisher = "Monash University Publishing",

note = "Australia New Zealand Marketing Educators Conference 1997, ANZMEC 1997 ; Conference date: 01-12-1997 Through 03-12-1997",

}

Banzon, A, Schroder, B, Dooley, L & Mavondo, FT 1997, A Marketing Strategy-Implementation-Performance Model for LDC Export Ventures. in Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Monash University Publishing, Melbourne Vic Australia, pp. 1233 - 1251, Australia New Zealand Marketing Educators Conference 1997, Melbourne, Victoria, Australia, 1/12/97.

A Marketing Strategy-Implementation-Performance Model for LDC Export Ventures. / Banzon, Agnes; Schroder, Bill; Dooley, Lawrence et al.
Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, 1997. p. 1233 - 1251.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - A Marketing Strategy-Implementation-Performance Model for LDC Export Ventures

AU - Banzon, Agnes

AU - Schroder, Bill

AU - Dooley, Lawrence

AU - Mavondo, Felix T

PY - 1997

Y1 - 1997

M3 - Conference Paper

SN - 0-7326-1299-3

SP - 1233

EP - 1251

BT - Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)

PB - Monash University Publishing

CY - Melbourne Vic Australia

T2 - Australia New Zealand Marketing Educators Conference 1997

Y2 - 1 December 1997 through 3 December 1997

ER -