TY - JOUR
T1 - A man on the make: the business of being Bradman
AU - Heenan, Thomas Francis
AU - Dunstan, William David
PY - 2015
Y1 - 2015
N2 - Bradman loved numbers. He knew the value of big scores and how they could be used to leverage business and cricket opportunities. As this chapter shows, Bradman used his unprecedented ability to compile big scores to secure employment opportunities and promote his own business ventures. Aboundless self-promoter in the early 1930s, he was unpopular with many members of the Australian team who tolerated him because of his run-scoring abilities. When his business interests were challenged by Australian cricket administrators, Bradman repeatedly threatened to take his bat to the lucrative northern English leagues. As the Australian Board of Control recognized his great value at the gate, it was loath to lose its major drawcard. As a consequence, in 1934 Bradman leveraged a deal with Board member, Harry Hodgetts and the South Australian Cricket Association. Under the deal, Bradman became a part-time stockbroker s clerk in provincial Adelaide and a full-time professional cricketer. By the mid-1930s, Bradman may have been promoted as the boy from Bowral but in reality he was a man on the make.
AB - Bradman loved numbers. He knew the value of big scores and how they could be used to leverage business and cricket opportunities. As this chapter shows, Bradman used his unprecedented ability to compile big scores to secure employment opportunities and promote his own business ventures. Aboundless self-promoter in the early 1930s, he was unpopular with many members of the Australian team who tolerated him because of his run-scoring abilities. When his business interests were challenged by Australian cricket administrators, Bradman repeatedly threatened to take his bat to the lucrative northern English leagues. As the Australian Board of Control recognized his great value at the gate, it was loath to lose its major drawcard. As a consequence, in 1934 Bradman leveraged a deal with Board member, Harry Hodgetts and the South Australian Cricket Association. Under the deal, Bradman became a part-time stockbroker s clerk in provincial Adelaide and a full-time professional cricketer. By the mid-1930s, Bradman may have been promoted as the boy from Bowral but in reality he was a man on the make.
UR - http://www.tandfonline.com/doi/pdf/10.1080/17430437.2015.1011879
U2 - 10.1080/17430437.2015.1011879
DO - 10.1080/17430437.2015.1011879
M3 - Article
SN - 1743-0437
VL - 18
SP - 1045
EP - 1062
JO - Sport in Society
JF - Sport in Society
IS - 9
ER -