A Log-linear Model for Predicting Magazine Audiences

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	356-362
Journal	Journal of Marketing Research
Volume	25
Issue number	4
Publication status	Published - 1988

Cite this

@article{7424485e82c1451397986d08a2be8255,

title = "A Log-linear Model for Predicting Magazine Audiences",

author = "Danaher, {Peter Joseph}",

year = "1988",

language = "English",

volume = "25",

pages = "356--362",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association (AMA)",

number = "4",

}