A hybrid multi-modal system for conducting virtual workshops using interactive voice response and the WhatsApp business API

Vishnu Prasad; Richard Shallam; Alok Sharma; Delvin Varghese; Devansh Mehta

doi:10.1145/3411763.3451820

A hybrid multi-modal system for conducting virtual workshops using interactive voice response and the WhatsApp business API

Vishnu Prasad, Richard Shallam, Alok Sharma, Delvin Varghese, Devansh Mehta

Department of Human Centred Computing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other

3 Citations (Scopus)

Abstract

Interactive voice response (IVR) forums such as CGNet Swara and Avaaj Otalo have played a pivotal role in empowering marginalised communities by providing an avenue to make their voice heard through simple phone calls. At the same time, growing internet penetration and affordable data plans are altering the ways in which rural Indian communities access and consume information. Within the context of a shift from voice to richer content environments, we present the design of a multi-modal awareness generation and data collection platform built around IVR and the WhatsApp Business API. This model was deployed for delivering virtual training modules to cotton farmers in rural Maharashtra. During the 27 day deployment, 176 people participated in the intervention, out of which 122 and 54 attempted the modules on IVR and WhatsApp, respectively. In this paper, we highlight some of the interesting findings and lessons learnt during the intervention.

Original language	English
Title of host publication	CHI 2021 - Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems
Editors	Yoshifumi Kitamura, Aaron Quigley, Katherine Isbister, Takeo Igarashi
Place of Publication	New York NY USA
Publisher	Association for Computing Machinery (ACM)
Number of pages	6
ISBN (Electronic)	9781450380959
DOIs	https://doi.org/10.1145/3411763.3451820
Publication status	Published - 2021
Event	International Conference on Human Factors in Computing Systems 2021: Making Waves, Combining Strengths - Online, Yokohama, Japan Duration: 8 May 2021 → 13 May 2021 Conference number: 39th https://dl.acm.org/doi/book/10.1145/3411763 (Proceedings) https://dl.acm.org/doi/proceedings/10.1145/3411764 (Proceedings)

Conference

Conference	International Conference on Human Factors in Computing Systems 2021
Abbreviated title	CHI 2021
Country/Territory	Japan
City	Yokohama
Period	8/05/21 → 13/05/21
Internet address	https://dl.acm.org/doi/book/10.1145/3411763 (Proceedings) https://dl.acm.org/doi/proceedings/10.1145/3411764 (Proceedings)

Keywords

digital innovation
HCI4D
ICT4D
Interactive Voice Response
WhatsApp Business API

Access to Document

10.1145/3411763.3451820

Cite this

Prasad, V., Shallam, R., Sharma, A., Varghese, D., & Mehta, D. (2021). A hybrid multi-modal system for conducting virtual workshops using interactive voice response and the WhatsApp business API. In Y. Kitamura, A. Quigley, K. Isbister, & T. Igarashi (Eds.), CHI 2021 - Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems Association for Computing Machinery (ACM). https://doi.org/10.1145/3411763.3451820

Prasad, Vishnu ; Shallam, Richard ; Sharma, Alok et al. / A hybrid multi-modal system for conducting virtual workshops using interactive voice response and the WhatsApp business API. CHI 2021 - Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems. editor / Yoshifumi Kitamura ; Aaron Quigley ; Katherine Isbister ; Takeo Igarashi. New York NY USA : Association for Computing Machinery (ACM), 2021.

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title = "A hybrid multi-modal system for conducting virtual workshops using interactive voice response and the WhatsApp business API",

abstract = "Interactive voice response (IVR) forums such as CGNet Swara and Avaaj Otalo have played a pivotal role in empowering marginalised communities by providing an avenue to make their voice heard through simple phone calls. At the same time, growing internet penetration and affordable data plans are altering the ways in which rural Indian communities access and consume information. Within the context of a shift from voice to richer content environments, we present the design of a multi-modal awareness generation and data collection platform built around IVR and the WhatsApp Business API. This model was deployed for delivering virtual training modules to cotton farmers in rural Maharashtra. During the 27 day deployment, 176 people participated in the intervention, out of which 122 and 54 attempted the modules on IVR and WhatsApp, respectively. In this paper, we highlight some of the interesting findings and lessons learnt during the intervention.",

keywords = "digital innovation, HCI4D, ICT4D, Interactive Voice Response, WhatsApp Business API",

author = "Vishnu Prasad and Richard Shallam and Alok Sharma and Delvin Varghese and Devansh Mehta",

note = "Publisher Copyright: {\textcopyright} 2021 ACM. Copyright: Copyright 2021 Elsevier B.V., All rights reserved.; International Conference on Human Factors in Computing Systems 2021 : Making Waves, Combining Strengths, CHI 2021 ; Conference date: 08-05-2021 Through 13-05-2021",

year = "2021",

doi = "10.1145/3411763.3451820",

language = "English",

editor = "Yoshifumi Kitamura and Aaron Quigley and Katherine Isbister and Takeo Igarashi",

booktitle = "CHI 2021 - Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems",

publisher = "Association for Computing Machinery (ACM)",

address = "United States of America",

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Prasad, V, Shallam, R, Sharma, A, Varghese, D & Mehta, D 2021, A hybrid multi-modal system for conducting virtual workshops using interactive voice response and the WhatsApp business API. in Y Kitamura, A Quigley, K Isbister & T Igarashi (eds), CHI 2021 - Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery (ACM), New York NY USA, International Conference on Human Factors in Computing Systems 2021, Yokohama, Japan, 8/05/21. https://doi.org/10.1145/3411763.3451820

A hybrid multi-modal system for conducting virtual workshops using interactive voice response and the WhatsApp business API. / Prasad, Vishnu; Shallam, Richard; Sharma, Alok et al.
CHI 2021 - Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems. ed. / Yoshifumi Kitamura; Aaron Quigley; Katherine Isbister; Takeo Igarashi. New York NY USA: Association for Computing Machinery (ACM), 2021.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other

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AU - Shallam, Richard

AU - Sharma, Alok

AU - Varghese, Delvin

AU - Mehta, Devansh

N1 - Conference code: 39th

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AB - Interactive voice response (IVR) forums such as CGNet Swara and Avaaj Otalo have played a pivotal role in empowering marginalised communities by providing an avenue to make their voice heard through simple phone calls. At the same time, growing internet penetration and affordable data plans are altering the ways in which rural Indian communities access and consume information. Within the context of a shift from voice to richer content environments, we present the design of a multi-modal awareness generation and data collection platform built around IVR and the WhatsApp Business API. This model was deployed for delivering virtual training modules to cotton farmers in rural Maharashtra. During the 27 day deployment, 176 people participated in the intervention, out of which 122 and 54 attempted the modules on IVR and WhatsApp, respectively. In this paper, we highlight some of the interesting findings and lessons learnt during the intervention.

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A2 - Kitamura, Yoshifumi

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ER -

Prasad V, Shallam R, Sharma A, Varghese D, Mehta D. A hybrid multi-modal system for conducting virtual workshops using interactive voice response and the WhatsApp business API. In Kitamura Y, Quigley A, Isbister K, Igarashi T, editors, CHI 2021 - Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems. New York NY USA: Association for Computing Machinery (ACM). 2021 doi: 10.1145/3411763.3451820

A hybrid multi-modal system for conducting virtual workshops using interactive voice response and the WhatsApp business API

Abstract

Conference

Keywords

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