A historical review of the development of definitions of "brand"

Research output: Contribution to conference › Other

Original language	English
Pages	1 - 9
Number of pages	9
Publication status	Published - 2008
Event	Thought Leaders International Conference on Brand Management - Birmingham UK Duration: 15 Apr 2008 → 16 Apr 2008

Conference	Thought Leaders International Conference on Brand Management
Period	15/04/08 → 16/04/08

Cite this

@conference{d3e4a36e3500459a94c832b1d89127f8,

title = "A historical review of the development of definitions of {"}brand{"}",

author = "Jevons, \{Colin Peter\} and Gabbott, \{Thomas Mark\}",

year = "2008",

language = "English",

pages = "1 -- 9",

note = "Thought Leaders International Conference on Brand Management ; Conference date: 15-04-2008 Through 16-04-2008",

}