A historical review of the development of definitions of "brand"

Colin Peter Jevons, Thomas Mark Gabbott

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 9
Number of pages9
Publication statusPublished - 2008
EventThought Leaders International Conference on Brand Management - Birmingham UK
Duration: 15 Apr 200816 Apr 2008

Conference

ConferenceThought Leaders International Conference on Brand Management
Period15/04/0816/04/08

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