A historical review of the development of definitions of "brand"

Colin Peter Jevons, Thomas Mark Gabbott

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 9
Number of pages9
Publication statusPublished - 2008
EventThought Leaders International Conference on Brand Management - Birmingham UK
Duration: 15 Apr 200816 Apr 2008

Conference

ConferenceThought Leaders International Conference on Brand Management
Period15/04/0816/04/08

Cite this

Jevons, C. P., & Gabbott, T. M. (2008). A historical review of the development of definitions of "brand". 1 - 9. Thought Leaders International Conference on Brand Management, .
Jevons, Colin Peter ; Gabbott, Thomas Mark. / A historical review of the development of definitions of "brand". Thought Leaders International Conference on Brand Management, .9 p.
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author = "Jevons, {Colin Peter} and Gabbott, {Thomas Mark}",
year = "2008",
language = "English",
pages = "1 -- 9",
note = "Thought Leaders International Conference on Brand Management ; Conference date: 15-04-2008 Through 16-04-2008",

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Jevons, CP & Gabbott, TM 2008, 'A historical review of the development of definitions of "brand"' Thought Leaders International Conference on Brand Management, 15/04/08 - 16/04/08, pp. 1 - 9.

A historical review of the development of definitions of "brand". / Jevons, Colin Peter; Gabbott, Thomas Mark.

2008. 1 - 9 Thought Leaders International Conference on Brand Management, .

Research output: Contribution to conferenceOther

TY - CONF

T1 - A historical review of the development of definitions of "brand"

AU - Jevons, Colin Peter

AU - Gabbott, Thomas Mark

PY - 2008

Y1 - 2008

M3 - Other

SP - 1

EP - 9

ER -

Jevons CP, Gabbott TM. A historical review of the development of definitions of "brand". 2008. Thought Leaders International Conference on Brand Management, .