A grounded model of marketing strategy evolution: Evidence from the New Zealand wine industry

Michael B Beverland; Philip Bretherton; Adam Lindgreen

A grounded model of marketing strategy evolution: Evidence from the New Zealand wine industry

Michael B Beverland, Philip Bretherton, Adam Lindgreen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the annual conference Academy of Marketing
Editors	A C Tynan, C Ennew, H Winklhofer, L O'Malley, S McKenchnie, D Mitsussis, M Patterson, M-N Liao
Place of Publication	Nottingham UK
Publisher	Nottingham University Business School
Pages	1 - 30
Number of pages	30
ISBN (Print)	0-85358-114-2
Publication status	Published - 2002
Event	Academy of Marketing Conference 2002 - Nottingham, United Kingdom Duration: 2 Jul 2002 → 5 Jul 2002 Conference number: 35th

Conference

Conference	Academy of Marketing Conference 2002
Abbreviated title	AM 2002
Country/Territory	United Kingdom
City	Nottingham
Period	2/07/02 → 5/07/02

Cite this

Beverland, M. B., Bretherton, P., & Lindgreen, A. (2002). A grounded model of marketing strategy evolution: Evidence from the New Zealand wine industry. In A. C. Tynan, C. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitsussis, M. Patterson, & M.-N. Liao (Eds.), Proceedings of the annual conference Academy of Marketing (pp. 1 - 30). Nottingham University Business School.

Beverland, Michael B ; Bretherton, Philip ; Lindgreen, Adam. / A grounded model of marketing strategy evolution: Evidence from the New Zealand wine industry. Proceedings of the annual conference Academy of Marketing. editor / A C Tynan ; C Ennew ; H Winklhofer ; L O'Malley ; S McKenchnie ; D Mitsussis ; M Patterson ; M-N Liao. Nottingham UK : Nottingham University Business School, 2002. pp. 1 - 30

@inproceedings{77280bde0660414999123f0286b23820,

title = "A grounded model of marketing strategy evolution: Evidence from the New Zealand wine industry",

author = "Beverland, {Michael B} and Philip Bretherton and Adam Lindgreen",

year = "2002",

language = "English",

isbn = "0-85358-114-2",

pages = "1 -- 30",

editor = "Tynan, {A C} and C Ennew and H Winklhofer and L O'Malley and S McKenchnie and D Mitsussis and M Patterson and M-N Liao",

booktitle = "Proceedings of the annual conference Academy of Marketing",

publisher = "Nottingham University Business School",

note = "Academy of Marketing Conference 2002, AM 2002 ; Conference date: 02-07-2002 Through 05-07-2002",

}

Beverland, MB, Bretherton, P & Lindgreen, A 2002, A grounded model of marketing strategy evolution: Evidence from the New Zealand wine industry. in AC Tynan, C Ennew, H Winklhofer, L O'Malley, S McKenchnie, D Mitsussis, M Patterson & M-N Liao (eds), Proceedings of the annual conference Academy of Marketing. Nottingham University Business School, Nottingham UK, pp. 1 - 30, Academy of Marketing Conference 2002, Nottingham, United Kingdom, 2/07/02.

A grounded model of marketing strategy evolution: Evidence from the New Zealand wine industry. / Beverland, Michael B; Bretherton, Philip; Lindgreen, Adam.
Proceedings of the annual conference Academy of Marketing. ed. / A C Tynan; C Ennew; H Winklhofer; L O'Malley; S McKenchnie; D Mitsussis; M Patterson; M-N Liao. Nottingham UK: Nottingham University Business School, 2002. p. 1 - 30.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - A grounded model of marketing strategy evolution: Evidence from the New Zealand wine industry

AU - Beverland, Michael B

AU - Bretherton, Philip

AU - Lindgreen, Adam

N1 - Conference code: 35th

PY - 2002

Y1 - 2002

M3 - Conference Paper

SN - 0-85358-114-2

SP - 1

EP - 30

BT - Proceedings of the annual conference Academy of Marketing

A2 - Tynan, A C

A2 - Ennew, C

A2 - Winklhofer, H

A2 - O'Malley, L

A2 - McKenchnie, S

A2 - Mitsussis, D

A2 - Patterson, M

A2 - Liao, M-N

PB - Nottingham University Business School

CY - Nottingham UK

T2 - Academy of Marketing Conference 2002

Y2 - 2 July 2002 through 5 July 2002

ER -

Beverland MB, Bretherton P, Lindgreen A. A grounded model of marketing strategy evolution: Evidence from the New Zealand wine industry. In Tynan AC, Ennew C, Winklhofer H, O'Malley L, McKenchnie S, Mitsussis D, Patterson M, Liao MN, editors, Proceedings of the annual conference Academy of Marketing. Nottingham UK: Nottingham University Business School. 2002. p. 1 - 30