A functional approach to brand loyalty: An exploratory study

Rebekah Bennett, Charmine Emma Jean Hartel, John (Steve) Worthington, Paul A Dickson

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 35th European Marketing Academy Conference: Sustainable Marketing Leadership - A Synthesis of Polymorphous Axioms, Strategies and Tactics
EditorsGeorge J Avlonitis, Nikolaos Papavassiliou, Paulina Papastathopoulou
Place of PublicationAthens Greece
PublisherAthens University of Economics and Business
Pages1 - 7
Number of pages7
Publication statusPublished - 2006
EventEuropean Marketing Academy Conference (EMAC) 2006 - Athens, Greece
Duration: 23 May 200626 May 2006


ConferenceEuropean Marketing Academy Conference (EMAC) 2006

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