A framework for understanding customer relationship management systems benefits

Graeme Shanks, Ilona Jagielska, Malini Jayaganesh

    Research output: Contribution to journalArticleResearchpeer-review

    15 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)263 - 288
    Number of pages26
    JournalCommunications of the Association for Information Systems
    Volume25
    Issue number1
    Publication statusPublished - 2009

    Cite this