A framework for understanding Customer Relationship Management system benefits

Malini Jayaganesh, Graeme Shanks, Sven Carlsson

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 15th Australasian Conference on Information Systems
    EditorsSteve Elliot, Mary-Anne Williams, Sue Williams, Carol Pollard
    Place of PublicationHobart Tas Australia
    PublisherSchool of Information Systems University of Tasmania
    Pages1 - 10
    Number of pages10
    ISBN (Print)1864876948
    Publication statusPublished - 2004
    EventAustralasian Conference on Information Systems 2004 - University of Tasmania, Hobart, Australia
    Duration: 1 Dec 20043 Dec 2004
    Conference number: 15th
    http://acis.aaisnet.org/proceedings/2004.zip (Proceedings)


    ConferenceAustralasian Conference on Information Systems 2004
    Abbreviated titleACIS 2004
    Internet address

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