| Original language | English |
|---|---|
| Pages (from-to) | 1203 - 1227 |
| Number of pages | 25 |
| Journal | European Journal of Marketing |
| Publication status | Published - 1999 |
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Yvette Reisinger, Lindsay Turner
Research output: Contribution to journal › Article › Research › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 1203 - 1227 |
| Number of pages | 25 |
| Journal | European Journal of Marketing |
| Publication status | Published - 1999 |