A Cross-Cultural Model of Western Chinese Business Relationships

Elaine Rodrigo, Felix T Mavondo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Eighth Biennial World Marketing Congress
Place of PublicationKuala Lumpur Malaysia
PublisherAcademy of Marketing Science
Pages264 - 268
Number of pages5
Publication statusPublished - 1997
EventAMS World Marketing Congress 1997 - Kuala Lumpur, Malaysia
Duration: 24 Jun 199727 Jun 1997
Conference number: 8th


ConferenceAMS World Marketing Congress 1997
Abbreviated titleAMS WMC 1997
CityKuala Lumpur

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