A cross-cultural model of western-Chinese business relationships

Elaine Rodrigo; Felix T Mavondo

doi:10.1007/978-3-319-17320-7_77

A cross-cultural model of western-Chinese business relationships

Elaine Rodrigo, Felix T Mavondo

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Abstract

The importance of cross-cultural understanding has increased with trade across national borders. The Chinese market is complex and difficult to operate in. Literature and experience shows the important role that relationships play in doing business with the Chinese.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Place of Publication	Kuala Lumpur Malaysia
Publisher	Springer
Pages	278-282
Number of pages	5
DOIs	https://doi.org/10.1007/978-3-319-17320-7_77
Publication status	Published - 1997
Event	AMS World Marketing Congress 1997 - Kuala Lumpur, Malaysia Duration: 24 Jun 1997 → 27 Jun 1997 Conference number: 8th

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	AMS World Marketing Congress 1997
Abbreviated title	AMS WMC 1997
Country/Territory	Malaysia
City	Kuala Lumpur
Period	24/06/97 → 27/06/97

Keywords

Business Relationship
Personal Connection
Relationship Market
Social Bond
Strategic Management JournaL

Access to Document

10.1007/978-3-319-17320-7_77

Cite this

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title = "A cross-cultural model of western-Chinese business relationships",

abstract = "The importance of cross-cultural understanding has increased with trade across national borders. The Chinese market is complex and difficult to operate in. Literature and experience shows the important role that relationships play in doing business with the Chinese.",

keywords = "Business Relationship, Personal Connection, Relationship Market, Social Bond, Strategic Management JournaL",

author = "Elaine Rodrigo and Mavondo, {Felix T}",

note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.; AMS World Marketing Congress 1997, AMS WMC 1997 ; Conference date: 24-06-1997 Through 27-06-1997",

year = "1997",

doi = "10.1007/978-3-319-17320-7_77",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer",

pages = "278--282",

booktitle = "Developments in Marketing Science",

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Rodrigo, E & Mavondo, FT 1997, A cross-cultural model of western-Chinese business relationships. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, Kuala Lumpur Malaysia, pp. 278-282, AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia, 24/06/97. https://doi.org/10.1007/978-3-319-17320-7_77

A cross-cultural model of western-Chinese business relationships. / Rodrigo, Elaine; Mavondo, Felix T.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Kuala Lumpur Malaysia: Springer, 1997. p. 278-282 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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AU - Mavondo, Felix T

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N2 - The importance of cross-cultural understanding has increased with trade across national borders. The Chinese market is complex and difficult to operate in. Literature and experience shows the important role that relationships play in doing business with the Chinese.

AB - The importance of cross-cultural understanding has increased with trade across national borders. The Chinese market is complex and difficult to operate in. Literature and experience shows the important role that relationships play in doing business with the Chinese.

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KW - Personal Connection

KW - Relationship Market

KW - Social Bond

KW - Strategic Management JournaL

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M3 - Conference Paper

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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BT - Developments in Marketing Science

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ER -

A cross-cultural model of western-Chinese business relationships

Abstract

Publication series

Conference

Keywords

Access to Document

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