A critical look at services marketing through the value exchange 'prism'

David F Ballantyne

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Fourth Australasian Services Research Workshop
EditorsJanine Hendry, Colin Jevons, Chris Dubelaar, Mark Gabbott
Place of PublicationMelbourne Vic Australia
PublisherMonash University Publishing
Pages24 - 35
Number of pages12
ISBN (Print)0-7326-2199-2
Publication statusPublished - 2002
Event4th Australasian Services Research Workshop - Melbourne Vic, Australia
Duration: 7 Feb 20028 Feb 2002
Conference number: 4


Conference4th Australasian Services Research Workshop
CityMelbourne Vic

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