A critical look at services marketing through the value exchange 'prism'

David F Ballantyne

A critical look at services marketing through the value exchange 'prism'

David F Ballantyne

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Fourth Australasian Services Research Workshop
Editors	Janine Hendry, Colin Jevons, Chris Dubelaar, Mark Gabbott
Place of Publication	Melbourne Vic Australia
Publisher	Monash University Publishing
Pages	24 - 35
Number of pages	12
ISBN (Print)	0-7326-2199-2
Publication status	Published - 2002
Event	4th Australasian Services Research Workshop - Melbourne Vic, Australia Duration: 7 Feb 2002 → 8 Feb 2002 Conference number: 4

Conference

Conference	4th Australasian Services Research Workshop
Country/Territory	Australia
City	Melbourne Vic
Period	7/02/02 → 8/02/02

Cite this

@inproceedings{9fea44d619804430b2e26bbfe906cb9f,

title = "A critical look at services marketing through the value exchange 'prism'",

author = "Ballantyne, {David F}",

year = "2002",

language = "English",

isbn = "0-7326-2199-2",

pages = "24 -- 35",

editor = "Janine Hendry and Colin Jevons and Chris Dubelaar and Mark Gabbott",

booktitle = "Proceedings of the Fourth Australasian Services Research Workshop",

publisher = "Monash University Publishing",

address = "Australia",

note = "4th Australasian Services Research Workshop ; Conference date: 07-02-2002 Through 08-02-2002",

}

A critical look at services marketing through the value exchange 'prism'. / Ballantyne, David F.
Proceedings of the Fourth Australasian Services Research Workshop. ed. / Janine Hendry; Colin Jevons; Chris Dubelaar; Mark Gabbott. Melbourne Vic Australia: Monash University Publishing, 2002. p. 24 - 35.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - A critical look at services marketing through the value exchange 'prism'

AU - Ballantyne, David F

N1 - Conference code: 4

PY - 2002

Y1 - 2002

M3 - Conference Paper

SN - 0-7326-2199-2

SP - 24

EP - 35

BT - Proceedings of the Fourth Australasian Services Research Workshop

A2 - Hendry, Janine

A2 - Jevons, Colin

A2 - Dubelaar, Chris

A2 - Gabbott, Mark

PB - Monash University Publishing

CY - Melbourne Vic Australia

T2 - 4th Australasian Services Research Workshop

Y2 - 7 February 2002 through 8 February 2002

ER -