A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study

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Original language	English
Pages (from-to)	248 - 262
Number of pages	15
Journal	Qualitative Market Research
Volume	6
Issue number	4
Publication status	Published - 2003

Cite this

@article{96eb983f735b4f88b628f972ffb16e1c,

title = "A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study",

author = "Amy Wong and Sohal, \{Amrik S\}",

year = "2003",

language = "English",

volume = "6",

pages = "248 -- 262",

journal = "Qualitative Market Research",

issn = "1352-2752",

publisher = "Emerald Group Publishing Limited",

number = "4",

}

TY - JOUR

T1 - A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study

AU - Wong, Amy

AU - Sohal, Amrik S

PY - 2003

Y1 - 2003

UR - https://www.scopus.com/pages/publications/84992957693

M3 - Article

SN - 1352-2752

VL - 6

SP - 248

EP - 262

JO - Qualitative Market Research

JF - Qualitative Market Research

IS - 4

ER -