A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	248 - 262
Number of pages	15
Journal	Qualitative Market Research
Volume	6
Issue number	4
Publication status	Published - 2003

Cite this

@article{96eb983f735b4f88b628f972ffb16e1c,

title = "A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study",

author = "Amy Wong and Sohal, {Amrik S}",

year = "2003",

language = "English",

volume = "6",

pages = "248 -- 262",

journal = "Qualitative Market Research",

issn = "1352-2752",

publisher = "Emerald",

number = "4",

}