| Original language | English |
|---|---|
| Pages (from-to) | 248 - 262 |
| Number of pages | 15 |
| Journal | Qualitative Market Research |
| Volume | 6 |
| Issue number | 4 |
| Publication status | Published - 2003 |
Cite this
@article{96eb983f735b4f88b628f972ffb16e1c,
title = "A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study",
author = "Amy Wong and Sohal, {Amrik S}",
year = "2003",
language = "English",
volume = "6",
pages = "248 -- 262",
journal = "Qualitative Market Research",
issn = "1352-2752",
publisher = "Emerald",
number = "4",
}
Wong, A & Sohal, AS 2003, 'A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study', Qualitative Market Research, vol. 6, no. 4, pp. 248 - 262.
A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study. / Wong, Amy; Sohal, Amrik S.
In: Qualitative Market Research, Vol. 6, No. 4, 2003, p. 248 - 262.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study
AU - Wong, Amy
AU - Sohal, Amrik S
PY - 2003
Y1 - 2003
M3 - Article
VL - 6
SP - 248
EP - 262
JO - Qualitative Market Research
JF - Qualitative Market Research
SN - 1352-2752
IS - 4
ER -