Original language | English |
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Pages (from-to) | 248 - 262 |
Number of pages | 15 |
Journal | Qualitative Market Research |
Volume | 6 |
Issue number | 4 |
Publication status | Published - 2003 |
A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study
Amy Wong, Amrik S Sohal
Research output: Contribution to journal › Article › Research › peer-review
47
Citations
(Scopus)