A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study

Amy Wong, Amrik S Sohal

Research output: Contribution to journalArticleResearchpeer-review

47 Citations (Scopus)
Original languageEnglish
Pages (from-to)248 - 262
Number of pages15
JournalQualitative Market Research
Volume6
Issue number4
Publication statusPublished - 2003

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