A conceptual model of consumer personality-brand preferences relationship

Riza Casidy Mulyanegara, Yelena Tsarenko

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationANZMAC 2005 - Broadening the Boundaries: Conference Proceedings
EditorsSharon Purchase
Place of PublicationFremantle WA Australia
PublisherUWA Publishing
Pages58 - 64
Number of pages7
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries - Fremantle WA, Australia
Duration: 5 Dec 20057 Dec 2005
Conference number: 10
http://anzmac.org/conference_archive/2005/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005)
Abbreviated titleANZMAC 2005
Country/TerritoryAustralia
CityFremantle WA
Period5/12/057/12/05
Internet address

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