A comparison of relationship marketing models

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationHandbook of Service Marketing Research
EditorsRoland T Rust, Ming-Hui Huang
Place of PublicationCheltenham Gloucestershire UK
PublisherEdward Elgar Publishing
Pages52 - 69
Number of pages18
ISBN (Print)9780857938848
DOIs
Publication statusPublished - 2014

Cite this

Danaher, T. S., & Danaher, P. J. (2014). A comparison of relationship marketing models. In R. T. Rust, & M-H. Huang (Eds.), Handbook of Service Marketing Research (pp. 52 - 69). Cheltenham Gloucestershire UK: Edward Elgar Publishing. https://doi.org/10.4337/9780857938855.00010
Danaher, Tracey Sara ; Danaher, Peter Joseph. / A comparison of relationship marketing models. Handbook of Service Marketing Research. editor / Roland T Rust ; Ming-Hui Huang. Cheltenham Gloucestershire UK : Edward Elgar Publishing, 2014. pp. 52 - 69
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Danaher, TS & Danaher, PJ 2014, A comparison of relationship marketing models. in RT Rust & M-H Huang (eds), Handbook of Service Marketing Research. Edward Elgar Publishing, Cheltenham Gloucestershire UK, pp. 52 - 69. https://doi.org/10.4337/9780857938855.00010

A comparison of relationship marketing models. / Danaher, Tracey Sara; Danaher, Peter Joseph.

Handbook of Service Marketing Research. ed. / Roland T Rust; Ming-Hui Huang. Cheltenham Gloucestershire UK : Edward Elgar Publishing, 2014. p. 52 - 69.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

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M3 - Chapter (Book)

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BT - Handbook of Service Marketing Research

A2 - Rust, Roland T

A2 - Huang, Ming-Hui

PB - Edward Elgar Publishing

CY - Cheltenham Gloucestershire UK

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Danaher TS, Danaher PJ. A comparison of relationship marketing models. In Rust RT, Huang M-H, editors, Handbook of Service Marketing Research. Cheltenham Gloucestershire UK: Edward Elgar Publishing. 2014. p. 52 - 69 https://doi.org/10.4337/9780857938855.00010