A comparison of relationship marketing models

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1 Citation (Scopus)
Original languageEnglish
Title of host publicationHandbook of Service Marketing Research
EditorsRoland T Rust, Ming-Hui Huang
Place of PublicationCheltenham Gloucestershire UK
PublisherEdward Elgar Publishing
Pages52 - 69
Number of pages18
ISBN (Print)9780857938848
Publication statusPublished - 2014

Cite this

Danaher, T. S., & Danaher, P. J. (2014). A comparison of relationship marketing models. In R. T. Rust, & M-H. Huang (Eds.), Handbook of Service Marketing Research (pp. 52 - 69). Edward Elgar Publishing. https://doi.org/10.4337/9780857938855.00010