A comparison of relationship marketing models

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Handbook of Service Marketing Research
Editors	Roland T Rust, Ming-Hui Huang
Place of Publication	Cheltenham Gloucestershire UK
Publisher	Edward Elgar Publishing
Pages	52 - 69
Number of pages	18
ISBN (Print)	9780857938848
DOIs	https://doi.org/10.4337/9780857938855.00010
Publication status	Published - 2014

Access to Document

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title = "A comparison of relationship marketing models",

author = "Danaher, {Tracey Sara} and Danaher, {Peter Joseph}",

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pages = "52 -- 69",

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booktitle = "Handbook of Service Marketing Research",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

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AU - Danaher, Tracey Sara

AU - Danaher, Peter Joseph

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