A Comparison of Customer and Sales Staff Perceptions of Sales Promotion

Sandra Luxton, Jenni Romaniuk

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing in the Third Millennium
Place of PublicationSydney NSW Australia
PublisherUniversity of Sydney
Pages-
Number of pages0
ISBN (Print)0-7334-0572-X
Publication statusPublished - 1999
EventAust NZ Marketing Academy Conf.99 - Sydney NSW, Sydney NSW Australia
Duration: 1 Jan 1999 → …

Conference

ConferenceAust NZ Marketing Academy Conf.99
CitySydney NSW Australia
Period1/01/99 → …

Cite this

Luxton, S., & Romaniuk, J. (1999). A Comparison of Customer and Sales Staff Perceptions of Sales Promotion. In Marketing in the Third Millennium (pp. -). University of Sydney.