A Comparison of Customer and Sales Staff Perceptions of Sales Promotion

Sandra Luxton, Jenni Romaniuk

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Marketing in the Third Millennium
Place of Publication	Sydney NSW Australia
Publisher	University of Sydney
Pages	-
Number of pages	0
ISBN (Print)	0-7334-0572-X
Publication status	Published - 1999
Event	Aust NZ Marketing Academy Conf.99 - Sydney NSW, Sydney NSW Australia Duration: 1 Jan 1999 → …

Conference	Aust NZ Marketing Academy Conf.99
City	Sydney NSW Australia
Period	1/01/99 → …

Cite this

@inproceedings{849018c759f3404bada0a661c396f0d6,

title = "A Comparison of Customer and Sales Staff Perceptions of Sales Promotion",

author = "Sandra Luxton and Jenni Romaniuk",

year = "1999",

language = "English",

isbn = "0-7334-0572-X",

pages = "--",

booktitle = "Marketing in the Third Millennium",

publisher = "University of Sydney",

address = "Australia",

note = "Aust NZ Marketing Academy Conf.99 ; Conference date: 01-01-1999",

}