A case if too many cases? A longitudinal case study of the strategic challenges facing the New Zealand wine industry

Philip Bretherton, Michael B Beverland

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMulticultural marketing conference proceedings
EditorsEnrique Bigne, Salah S Hassan, J S Johar
Place of PublicationValencia Spain
PublisherAcademy of Marketing Science
Pages67 - 81
Number of pages15
Publication statusPublished - 2002
EventMulticultural Marketing Conference - Valencia, Spain, Valencia Spain
Duration: 1 Jan 2002 → …


ConferenceMulticultural Marketing Conference
CityValencia Spain
Period1/01/02 → …

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