A Canonical Expansion Model for Multivariate Media Exposure Distributions: a Generalization of the Duplication of Viewing Law

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Original language	English
Pages (from-to)	361-367
Journal	Journal of Marketing Research
Volume	28
Issue number	3
Publication status	Published - 1991

Cite this

@article{93ff3cfb9f8942fd95c42c8324690db1,

title = "A Canonical Expansion Model for Multivariate Media Exposure Distributions: a Generalization of the Duplication of Viewing Law",

author = "Danaher, {Peter Joseph}",

year = "1991",

language = "English",

volume = "28",

pages = "361--367",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association (AMA)",

number = "3",

}