A Broadened Situational Framework: Transient Versus Enduring Situational Factors

Heath McDonald, Frank Alpert

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge
Place of PublicationGold Coast Qld Australia
PublisherGriffith University
Pages793 - 798
Number of pages6
ISBN (Print)0 86857 978 5
Publication statusPublished - 2000
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2000): Visionary Marketing for the 21st Century: Facing the Challenge - Griffith University, Gold Coast Qld, Australia
Duration: 28 Nov 20001 Dec 2000
Conference number: 5


ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2000)
Abbreviated titleANZMAC 2000
CityGold Coast Qld
Internet address

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