A Broadened Situational Framework: Transient Versus Enduring Situational Factors

Heath McDonald, Frank Alpert

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge
Place of PublicationGold Coast Qld Australia
PublisherGriffith University
Pages793 - 798
Number of pages6
ISBN (Print)0 86857 978 5
Publication statusPublished - 2000
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2000): Visionary Marketing for the 21st Century: Facing the Challenge - Griffith University, Gold Coast Qld, Australia
Duration: 28 Nov 20001 Dec 2000
Conference number: 5
http://anzmac.org/conference_archive/2000/CDsite/welcome.htm

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2000)
Abbreviated titleANZMAC 2000
CountryAustralia
CityGold Coast Qld
Period28/11/001/12/00
Internet address

Cite this

McDonald, H., & Alpert, F. (2000). A Broadened Situational Framework: Transient Versus Enduring Situational Factors. In ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge (pp. 793 - 798). Gold Coast Qld Australia: Griffith University.
McDonald, Heath ; Alpert, Frank. / A Broadened Situational Framework: Transient Versus Enduring Situational Factors. ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia : Griffith University, 2000. pp. 793 - 798
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year = "2000",
language = "English",
isbn = "0 86857 978 5",
pages = "793 -- 798",
booktitle = "ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge",
publisher = "Griffith University",
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}

McDonald, H & Alpert, F 2000, A Broadened Situational Framework: Transient Versus Enduring Situational Factors. in ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Griffith University, Gold Coast Qld Australia, pp. 793 - 798, Australian and New Zealand Marketing Academy Conference (ANZMAC 2000), Gold Coast Qld, Australia, 28/11/00.

A Broadened Situational Framework: Transient Versus Enduring Situational Factors. / McDonald, Heath; Alpert, Frank.

ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia : Griffith University, 2000. p. 793 - 798.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - A Broadened Situational Framework: Transient Versus Enduring Situational Factors

AU - McDonald, Heath

AU - Alpert, Frank

PY - 2000

Y1 - 2000

M3 - Conference Paper

SN - 0 86857 978 5

SP - 793

EP - 798

BT - ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge

PB - Griffith University

CY - Gold Coast Qld Australia

ER -

McDonald H, Alpert F. A Broadened Situational Framework: Transient Versus Enduring Situational Factors. In ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University. 2000. p. 793 - 798