25 Principles for effective instructional video design

This paper reports on the first phase of a broader study into effective design of instructional video. While instructional videos are increasingly popular as learning objects, increasingly easy to create by any educator, and have been shown to support effective learning as well as being scalable and re-usable, there is a lack of clarity about what educators need to consider when creating or choosing them. Instructional videos differ from other film media in that they are primarily intended to teach content, concepts, or skills. Building on Mayer’s (2014) work in which 15 instructional design principles were identified for multimedia learning, this paper presents 25 principles emerging from a broad-based exploratory literature review specifically focused on instructional video design.