Understanding and adoption of critical success factors for DPI Aquatic biosecurity communications materials to achieve required behavioural change in target communities

The purpose of this project is to undertake social research to better understand the stakeholders for the Aquatic Biosecurity area, specifically some major risk creator groups characterised by poorly aggregated representation with socio economic and language/cultural diversity. This information will then be used to better understand how the design and deliver of communications can be optimise, and develop recommendations for how this knowledge can be applied by E3&FS in the future so that communications outputs achieve more of the desired behavioural changes in the target groups