Project Details
Project Description
This project will partner with a major commercial radio network to communicate accurate information about climate and the shift to renewables. It aims to create the conditions for informed debate and action. It will counter misinformation across media that amplifies the negative impacts of the transition to accelerate adoption of climate solutions.
Working with content directors, producers and presenters across metropolitan and regional areas, we will develop content in a format that resonates with commercial radio audiences and with people who are vulnerable to misinformation and resistant to the shift to renewables. There is significant overlap between these two groups.
Working with content directors, producers and presenters across metropolitan and regional areas, we will develop content in a format that resonates with commercial radio audiences and with people who are vulnerable to misinformation and resistant to the shift to renewables. There is significant overlap between these two groups.
| Status | Active |
|---|---|
| Effective start/end date | 1/07/24 → 31/12/25 |