The role of communication in Sino-Australian Business Negotiations: An appraisal

  • Haertel, Charmine (Primary Chief Investigator (PCI))
  • As-Saber, Sharif (Chief Investigator (CI))
  • Ma, Ruby (Chief Investigator (CI))

Project: Research

Project Details

Project Description

Communication difficulties together with the lack of cultural understanding are a major barrier preventing many Australian businesses from succeeding in the Chinese market, a primary destination for Australian exports. Yet up til now, the study of Australian-Chinese cross-cultural communications has been largely unattended. This project addresses this need by integrating an emotions perspective on communication with a well-established communication theory. Using a grounded theory approach, the proposed project will result in a model that will assist businesses to identify points where communications may falter and formulae strategies for dealing with such intricacies in the context of Sino-Australian business negotiations.
Effective start/end date17/03/0530/06/09


  • Australian Research Council (ARC): A$53,902.00
  • Unison Nutraceuticals Sdn. Bhd.: A$10,000.00